It’s happened to the best of us. First, the question: “so, what is your research on?” Then, the blank stare as you try to explain. And finally, the uninterested but polite nod and smile.
The other day, one of my past classmates asked me what I was working on. When I was given the blank stare from someone with an identical background to me, I realized that I have a problem. I’m tired of not being understood. No more hiding behind excuses like “my work is too complicated” or “they don’t actually care.” It’s time to figure out why we aren’t understood and what we can do to change that. What mistakes do we make when talking about our research?
Starting with “what” instead of “why”
Our mom/friend/stranger in a bar may ask “what” our research is on, but what they really want to know is “why” we’re doing it. People don’t buy what you do; they buy why you do it. If we want to show them that our research is as exciting as we think it is, we should start with why it’s exciting. Maybe it could cure a disease and ease suffering; maybe Catherine the Great was a fascinating person whose life deserves more study; or maybe you just got annoyed with people talking to you about things you didn’t care about and decided to do something about it.
I find that I often start my explanations with “I’m studying x, which can be used for y,” but a “starting with why” explanation would begin more like “We need y for a, b, and c reasons, so I’m doing x to see if I can solve this problem.” Giving a reason at the beginning provides a base to listeners that they can then build their understanding on.
Being too specific
Our research is complicated. Our day-to-day work usually involves thinking only about specific details of our project, which can make us forget about the big picture. When we’re explaining our work, we need to zoom out – and then zoom out some more. We want to be precise—we don’t want our research to be misunderstood, which is one reason why we do this—but the key to avoiding misunderstanding is to keep things simple. If our audience is truly interested once we’ve given our fascinating “why” pitch, they’ll ask us questions to narrow our focus, but often, the big picture is enough to tell people what they want to know.
My labmates and I have been lectured on doing this when talking to the media (a subject for another post, but many of the same rules apply). It’s usually a bad sign when the interviewer is falling asleep while listening… It’s important to get to the point in order to avoid having our research misunderstood.